Jet Magazine's Beauty of the Week: A Look Back
The legacy of Jet Magazine's "Beauty of the Week" feature extends beyond just glamour shots. This captivating segment has played a pivotal role in African American culture and continues to leave a significant mark. In this blog post, we'll delve into the rich history, notable participants, and the enduring legacy of this iconic feature.
The Beginning of a Tradition
Stepping into the spotlight in 1951 under the guidance of John H. Johnson, Jet Magazine instantly carved a unique place for itself as a voice for African American stories and perspectives. Among the many engaging sections within its pages, one stood out and rapidly became a cherished tradition - the "Beauty of the Week" feature. This unique segment extended its charm far beyond mere glamour shots, becoming a significant touchstone in the magazine's identity. The women featured were more than just pretty faces. They were drawn from every walk of life, embodying various roles – from teachers to students, from entrepreneurs to community leaders. Each week, an ordinary woman who was making an extraordinary difference in her community was celebrated, making this feature a vital element of the magazine and an integral part of its enduring appeal. Of late, there was an effort on social media platforms to recreate the “Beauty of the Week” in the form of “Woman Crush Wednesday”, but that fad seems to have died off as quickly as it became en vogue.
Impact on African American Culture
Jet's "Beauty of the Week" transcended the simple portrayal of elegance and aesthetics; it emerged as a powerful medium for societal change and empowerment within the African American community.
In a time when mainstream media often neglected black beauty and achievements, this influential feature pushed back, placing confident and successful African American women in the limelight. These weekly portraits were far more than just depictions of physical beauty, they became a force challenging societal norms and conventions. Each feature served as a beacon, highlighting the beauty, strength, and resilience inherent within the African American community, essentially redefining societal standards of beauty. Thus, the "Beauty of the Week" served not just as a testament to physical allure but also as a platform for inclusivity, self-acceptance, and positive representation. This impact resonates to this day, underscoring the integral role Jet's "Beauty of the Week" played in the shaping of African American culture. It's a legacy that continually reaffirms the importance and necessity of positive representation, empowerment, and the celebration of diverse beauty.
Notable Beauty of the Week Alumni
Over the years, the "Beauty of the Week" feature has provided a platform for women who have gone on to make their mark in various spheres of influence.
One such distinguished alumna is Taraji P. Henson, who graced the pages of Jet as a 'beauty' long before her Hollywood breakthrough and subsequent Oscar nomination. But the reach of this feature extends beyond the realms of fame and entertainment. The section also provided a launching pad for future professionals in medicine, law, business, and activism. The women highlighted in this feature are a testament to the multifaceted brilliance of African American women, proving that their beauty is just as remarkable as their accomplishments. These women weren't merely beauties, they were trailblazers, leaders, and change makers who continue to inspire the generations that follow.
Where Are They Now?
While Jet Magazine transitioned from print to digital in 2014, the influence of its "Beauty of the Week" feature has not waned, living on through the lives and accomplishments of its featured women. For example, Pam Grier, a renowned actress, had her moment in the Jet Magazine spotlight before she made waves by playing roles in notable productions such as “Foxy Brown”, “Roots”, and “Above the Law”.
Other featured women, such as educators, entrepreneurs, and professionals from various fields, have upheld the legacy of this iconic feature by persistently serving their communities and inspiring the next generation. This continued influence is a testament to the importance and impact of the "Beauty of the Week" feature, proving that the beauty and strength of African American women continue to shine brightly in all sectors of society.
Preserving the Legacy
The spirit of Jet Magazine’s "Beauty of the Week" lives on, even in the absence of its printed format. The feature has found a new home on the digital platforms of Jet, maintaining its timeless commitment to African American heritage and its robust celebration of black beauty and achievement. The tradition continues to promote positive portrayal and empowerment, always rooting for the accomplishments of African American women. This enduring legacy ensures that the distinctive feature keeps amplifying voices and stories that matter. It continues to serve as a steadfast reminder of our rich history, the power of representation, and the essential role African American women play in shaping society. The legacy of Jet Magazine "Beauty of the Week" persists in the digital age, reflecting a vibrant past while actively embracing the future, forever echoing the beauty, strength, and resilience of African American women. Take some time today to verbally recognize the black women in your life in honor of the “Beauty of the Week.”
Click HERE for an archive of old Jet Magazine print releases. Enjoy, and someone please bring back a print version of the Jet Magazine Beauty of the Week!
